AD AUDIT WORKSHEET
Use this worksheet to audit any ad at two levels: the individual copy and persuasion, and the modular system potential.
How to use this worksheet
Layer 1 — Copy & Persuasion: Analyze the ad on its own terms. What's working persuasively? What could be tested as a variation? What's the single clearest observation about the ad's current state?
Layer 2 — Structure & System: Zoom out. How is this ad being tested right now, and what does that cap? What would a modular expansion of this ad look like — more intros, more bridges, more cores?
Modular Creative System Bootcamp | Inceptly © 2026
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